Role
Creative Direction + Design
Challenge
Collaborate with Bobbi Brown developing social media assets, creating video and designing POS printed signage that align with the existing branding and directly contribute to meeting and exceeding business targets. Communicate the message that the world “doesn’t need more beauty products, it just needs better beauty products”.
Solution
Develop processes for influencers that assist them in scaling the quantity and quality of content they can create. Provide expertise for the development of new and existing marketing materials into a broad spectrum of deliverables that meet the best practices and specifications for today’s diverse media of social, apps, video and print. Leverage the independence of an external team to be more creative, focused and expedient than a siloed internal department. Bring a dedication to a fresh approach to design and storytelling that delivers impactful solutions for success.