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Role
Design + Storytelling + Animation
 
Challenge
Craft elegant designs and beautifully-timed animations for the 2021 Hallmark Channel Upfronts to tell the story of the Crown Media offerings.
 
Solution
Design for smart and easy customization. Maintain the high visual standards of the Hallmark brand while taking into account that the sales team will need to tailor their value propositions to new regional markets on the fly. Simplify by compiling the storytelling and animation work into discrete modular sections that are easily edited. Smart design and an attached series of well considered templates mean that all this can be done without calling on the in-house design team.