Role
Art Direction + Communication Design

Challenge
New Residential Investment Corp has been rebranded as Rithm Capital with ~7 billion USD under management.

 

1) Art direct the photography and art assets for Rithm Capital's main website www.rithmcap.com

 

2) Build out a template for internal comms and presentations for the Rithm Capital management brand. 

 

 

1) Curate a library of imagery that points to the strategic ambitions of Rithm Capital and its goal to scale.

 

2) Create an aid for non-designers in the company to understand and leverage the value of great design. As the starting point for all pitches and initiatives, this template is a teaching tool and an aid in better communicating the new brand voice and brand story.